ATP Masters 1000 tennis tournament in Rome

Internazionali BNL d’Italia: Where World-Class Tennis Meets Italian Excellence

Every May, Rome transforms into the global tennis capital as the Internazionali BNL d’Italia takes center stage at the iconic Foro Italico. More than just a tennis tournament, it’s a celebration of sport, style, and sponsorship — and at the heart of it all is BNL (Banca Nazionale del Lavoro), the title sponsor and long-time partner of this ATP Masters 1000 event.

A Premier Tennis Event with Italian Flair
The Internazionali BNL d’Italia is part of the ATP Masters 1000 and WTA 1000 circuits, attracting the biggest names in tennis — from Novak Djokovic and Rafael Nadal to Iga Świątek and Jannik Sinner. Set against the dramatic backdrop of Roman architecture, the tournament blends athleticism with Italian charm, offering fans a unique experience.

With tens of thousands of spectators attending each year, and millions watching from around the world, the event plays a major role in both Italian sports culture and global tennis.

BNL’s Role: More Than a Sponsor
BNL, part of the BNP Paribas Group, has been the tournament’s title sponsor since 2006. But the bank’s role goes far beyond branding. The bank actively promotes the sport’s values—resilience, commitment, and performance—while using the event to engage with fans, clients, and communities.

Highlights of BNL’s involvement include:

Fan experiences and exclusive promotions for clients.

Sustainability initiatives, such as eco-friendly event setups and partnerships focused on reducing environmental impact.

Youth and inclusion programs, supporting young tennis talent, and making the sport more accessible.

A Strategic Partnership
For BNL, sponsoring the Internazionali is not just a marketing move — it’s a strategic expression of identity. The event aligns perfectly with BNL’s positioning as a modern, people-focused bank that values tradition and innovation. It also gives the bank a global stage to showcase Italian excellence.

From corporate hospitality suites to social media activations, BNL uses the tournament as a unique platform to connect with a wide audience, including international investors, sports lovers, and everyday customers.

The 2025 Edition: Bigger Than Ever
This year’s 2025 edition promises to be even more exciting, with enhanced fan zones, AI-assisted match analysis, and more events happening throughout Rome. Whether you’re watching from the stands or tuning in from home, the Internazionali BNL d’Italia delivers world-class tennis with a distinctly Italian soul.

ATP Masters 1000 tennis tournament in Rome:

Dates

May 4–5: Public training sessions
May 6–7: ATP and WTA qualifying rounds
May 8–9: First round of the main draw
May 10–11: Second round
May 12: Third round
May 13: Round of 16
May 14–15: Quarterfinals
May 16: Semifinals
May 17: Women’s final
May 18: Men’s final